Date: 2013/10/25 - 11/10
Venue: SWFC外墙 LED 照明装置 / Building Exterior LED Lights

Artists: 丁乙 Ding Yi, Greenhouse Core, 南孝俊 Nam HyoJun 
Curator: 鳥本健太 Kenta Torimoto

SWFC外墙上使用了LED，夜色中，大厦自身看似一座巨大的光影雕塑，3组艺术家赋予其不同的艺术之魂，以上海夜景为舞台展现其独特的艺术风姿。在这17天里，大家不仅可以欣赏艺术作品，同时也能参与，有机会成为作品的一部分。请大家尽享妆点着奇妙幻想的上海之夜吧！

Light up Shanghai skyscraper with three masterpieces from three artists on the SWFC LED screen-tower. We would like to celebrate the anniversary of this building on its LED projection in the town. Three artists are invited to create their LED art by using SWFC tower as the medium to display their stories. You are also invited to join and be a part of the show for the whole 17 nights in Shanghai.

无穷升 Infinity

丁乙 Ding Yi  
10.25–10.29 18:00 -23:00

作品《无穷升》以城市社会和经济的中心地帯——浦东为舞台，在流动的景观之下，由LED灯矩阵组成的“十”字符号在大楼表面快速蔓延、交汇、扩张和演化，由不断加快的色彩切换和闪烁频率所制造的速度感，以及简单线条延伸出的无尽变化，共同组成了一幅城市倒影的抽象画卷。

Titled Infinity, the work appears in the midst of the dense social and economic tissue that makes up the heart of Shanghai City. LED Light streams rapidly spread, intersect, expand and evolve above the moving stage. The endless changes born out of crosses, together with the sense of speed created by acceleration of switches on color and flashing frequency, compose an abstract inverted image of the city.

环球的新装 UNMIMETIC DAYS 

Greenhouse Core  
10.30–11. 3  18:00 -23:00

为了喜迎五周年庆，上海环球金融中心将披上前所未有的华丽新装亮相。

作为当代上海最具标志性的摩天大厦，上海环球金融中心在其五周年之际，将呈现一场绚丽的灯光秀。“环球的新装”将邀请公众参与一场特别的视觉冒险，通过扩增实境的方式，从新的角度来体验上海环球金融中心的特性。

Occasionally one's skin can be changed to blend in and seem invisible against the surrounding environment. For this special occasion, SWFC will signal its physical and virtual appearance as it has never been done before. 

For SWFC's Fifth Anniversary we want to celebrate this landmark as the iconic feature of Shanghai's Contemporary skyline, highlighting its great presence with a site-specific installation of color kinetics. UNMIMETIC DAYS also offers an invitation for the public to participate in an adventure and reveal and experience a new perspective of SWFC's character through Augmented Reality. 

万人彩虹 10,000 faces over the rainbow

南孝俊 Nam HyoJun 
11.  4–11.10  18:00 -23:00

拍摄10000人的脸，让他们散发出彩绘玻璃般的光芒，投影于大厦上。到访SWFC的任何一个人都可参与，活动期间，你会出现在大厦上12秒钟。在那里播放的，不论国籍、宗教、民族、性别、年龄等，只是一个完全个性抽象化的你。

Images of 10,000 SWFC visitors will be taken, transformed into Nam HyoJun’s “Filtered Portrait” style, and projected on the LED surface of the building. Faces of SWFC visitors will be shown as a part of the building for 12 second. Everyone will have an equal chance of being transformed and being a part of an abstract art piece. In this only time everyone will be famous for 12 second.

免费拍摄！限定10000人！
10.21－11. 6  11:00－18:00

1，在SWFC2楼圆形广场特设拍摄场地，拍摄各自的照片
2，拍摄结束后取lD号
3，关注SWFC官方微信
4，在11月4号-11月10号间 12秒时间在SWFC外墙LED照明装置上会投影你的照片
＊相关具体投影时间会在SWFC官方微信上通知。

Limited shooting of 10,000 faces of people!
From 21st October - 6th November 11:00–18:00

1.Go to SWFC 2F event circle and shoot your portrait at the special photo booth.
2.After shooting, you can get your image ID.
3.Follow SWFC official Weixin.
4.Your portrait will be displayed 12 seconds on SWFC Building Exterior LED Lights during 4th Nov – 10th Nov (only once). 
*The display schedule will be informed through SWFC official Weixin.